Imagine clothes and accessories made with fabric that has reflective fiber woven into it. Then, when you are riding your bike at night, oncoming cars can see you clearly because your backpack or shirt light up and make drivers aware.
Imagine no more. Rickshaw, a San Francisco based company, designs a whole line of products that are not only sublimely psychedelic, they serve a practical purpose.
You can't be too cool for school. Next time you want to tool around at night on your bike safely, you can also make a fashion forward statement. Buy yourself a present that takes you into the future.