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Video Pick: Legendary Graphic Designer David Berman Speaks on "Making The Planet Your Client: Design

David Berman is captured here on video at ADIdeas International Design week in Melbourne, Australia. David is a passionate advocate for using design to create a better civilization. He is a Fellow and Ethics Chair of the Society of Graphic Designers of Canada, and a vice-president of Icograda, the world body for graphic design.

Bindarri, Australian creatives for positive change, quoted David Berman in a wonderful article:

“We have an opportunity and ability to create something truly great, and the timing is perfect. We live in a time where it’s never been easier, or cheaper, or more immediate to send messages to growing populations worldwide. We are the generation with the most power: an amazing opportunity to be a part of creating something completely better: we can design a better world."

Watch David's four minute talk above. It's one of the best summary of what sustainability really is and means. I see a lot of articles and hear a lot talks that try and capture the shift we are going through and this one is a huge home run. Kudos David. As one of my favorite web sites, Inhabitat, says: "Design for a Better World."

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